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People in Denmark had barely returned to work following the end-of-year holidays before the country was put back on hold.

Heavy snowfall and strong winds surprised both drivers and industry professionals on the road leaving many vehicles, vans, and trailers stuck in the snow.

Freezing temperatures in the following days meant that clearance of even main roads was completely impossible.


Getting the overview during disruptions

The tumultuous conditions in the most affected areas had managers on nearby construction sites sweating despite the cold.

Disruptions such as these are unavoidable and part of the job, but as a manager, you need to avoid too much downtime and keep projects on track.

A first important step to get back on track is to gain an overview of the situation:

‘How bad is it? Where are my assets such as tools, machines, vans, etc.? Can we proceed with other parts of the project while waiting for key components?’

But how do you get the overview to make an informed management decision, when everything is hidden out of sight?


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The spread of data tracking in construction

In a way, the snowy start to 2024 in Denmark was a great example of the value of data tracking.

For managers in construction – as with other industry professionals – the value of knowing where key assets were located, or maybe even stranded, enabled them to prioritize and make quick decisions.

The use of data tracking, such as tracking locations, has been around in the construction industry for years. Most excavators, loaders, and other major machines include built-in data tracking functionality.

However, the benefits of the technology are spreading to all parts of the construction site.

Data-tracking hardware can now be installed on any important asset – also non-powered ones such as attachment tools, trailers, and smaller machines.

The robust wireless data trackers are small, easy to install, and will last for years in all weather conditions.

And precisely ‘weather conditions’ are the key words here.

With data trackers on the key assets of your business or projects, you will always have a complete overview – even in the snowy disruptions such as the one mentioned here.

And keeping an overview is an absolute game changer in the field for managers to keep projects running.


The digital edge over the competition

Designed to be an integrated tool for managers and other construction professionals, data tracking on non-powered key assets is a great example of how great tools give you an edge over the competition.

While some construction managers in the snow were scrambling to gather information about the whereabouts of their assets, others could find this information in seconds by looking on their computers or phones.

However, data tracking gives you an overview that extends to more than locations.

The information you can extract from the data trackers solves other use cases in an everyday construction setting as well.

It enables managers to monitor the utilization and running hours of machines and attachment tools. The tracking solution uses the data to send automatic service alarms or even precise invoicing reports on the actual usage of rental assets.

In this way, it is easy to see why data tracking is becoming more widespread in construction.

So be prepared for the next blizzard: get a digital edge over your competition by learning more about what data-tracking solutions can do for you. 

Download our guide on how to get started here: Digitalize your construction business.


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Working in all weather conditions, construction managers are sometimes faced with tough challenges from nature.

The article shows how data tracking is a powerful digital tool to help construction site managers in these challenges.

It uncovers the power of data-tracking solutions for overcoming snowy challenges and ensuring efficient project management in general.